November 26, 2017

Final Infographic Design

After taking our classmates comments and suggestions into consideration, we created this final design:

We decided to include less words on the road signs to make them easier to read while still making the road with the traveling ambulance the main design. We included most of the information on the signs from our previous designs at the bottom of the infographic, underneath the pictures that depict each step of applying/joining the club.

We also changed our overall audience to WPI students who are already interested in applying to be a part of EMS, as our infographic addresses the application process. We also redesigned the cartoon characters on the infographic by including the WPI EMS logo as a part of their design to appeal to ethos, since the logo includes the seal. We also go rid of the double arrow sign at the end of the road as it disrupted the flow and confused the reader. Our group also moved the stop sign to the end of the infographic, thus depicting the end of the application process rather than stopping the reader at the very beginning.

Further Steps:

To improve upon this infographic, I think we could have tried to include more statistics about the club or tried to target a Pre-Med audience and attempt to uncover statistics about if being an EMS helps with being accepted into medical school or with college internships. If we did not have page constraints, I would have liked to have created a longer poster, allowing us to further flesh out the application process and appeals of joining the club.

Artist Statement:

“The Road to WPI EMS” targets WPI students who want to join WPI’s EMS. WPI’s EMS is a club that is known campus wide for being first responders to medical emergencies. However, there is very little information readily known about the organization. Our infographic serves to explain the process to become a general member of WPI EMS. The visual we are most proud of is a word cloud in the shape of an ambulance driving along a road. We made the word cloud using the most frequent vocabulary words from the WPI EMS website. This visual serves to direct the viewer along a path that sequentially iterates the steps a student must take to become a part of WPI EMS. We included road signs to display these steps and to bring the viewer’s eye down the winding road. The final sign has the recognizable shape and color of a stop sign with the WPI EMS logo inside it. The sign indicates the end of the process to become a general member. Behind this stop sign is a cartoon human jumping for joy. They hold an EMS badge in their hand to show their excitement in achieving membership. We used visual cues at the bottom of the infographic to summarize the application process and to provide more information about it. There is a figure performing CPR because knowing CPR is one of the qualifications needed to apply to WPI EMS. The WPI EMS symbol on this figure has the WPI crest inside it, a recognizable logo which creates ethos. Walkie-talkies are used because they are one of WPI EMS’s main forms of communication. Using the cartoon-like people was intentional -- they are colorless and genderless so that all WPI students can picture themselves as a member of WPI’s EMS. We chose our color scheme from WPI EMS’s colors: navy, red, grey, and white. These colors are slightly masculine, so we balanced them with a thinner, softer, more feminine font. This serves to attract both genders to the organization.